We are experiencing things in the automobile business today that we have never seen before. The behavior of dealerships through the pandemic has been very enlightening. When the pandemic first began, panic in the dealer body set in. The fear of loss was astounding,...

Marcom introduces a new product called Total Call Results, partnering with Interactivetel this solution combines continued training, performance analytics and leading technology to increase client engagement across the board.

Lesson #1 The Opening This may seem very elementary to you but it is a great place to start, and you may be wondering why even bother with it? “I know how to answer a phone I’ve been doing it my whole life.” Well, from many years of automotive training experience,...

The telephone is more important in the automobile industry today than it was 25 years ago. That’s the statement that I made when I first wrote this article a year ago. I want to amend that statement: the telephone is even more important today than a few months ago....

My name is Chuck McGraw and I’m CEO of Marcom Technologies. I hope everyone is safe and healthy in these very interesting times we have going on in our society. I wrote this brief to provide a review of what we do at Marcom and how we can help you sell more cars...

CallRevu, leader in automotive conversation intelligence and Marcom, leader
in phone performance and accountability, announce new partnership to better dealer
processes and bottom line.

For all of the questions in the world, if we aren’t listening to the answers, and if the person answering doesn't perceive that we are listening, it’ll all be for nothing. The International Listening Association has performed more than 35 research studies.  Those...

BDCs (Business Development Centers) have been in our industry for many, many years. However, in my humble opinion, now is the time for us to collectively do something differently. BDCs have tried and failed more times than probably any other process in the car...

In our last article, we discussed the importance of having a firm grasp and understanding of what questions to ask and when to ask them.  This understanding is critical to use face to face, but even more important when taking incoming sales calls. We even covered...

When we think of professionals, we often think of people that perform well in their their jobs because they have mastered the use of certain tools and personal skillsets. For example, a carpenter has mastered the use of a saw, a hammer, and other woodworking tools....