Are We Creating Good Habits or Bad Habits?

Are We Creating Good Habits or Bad Habits?

We are experiencing things in the automobile business today that we have never seen before. The behavior of dealerships through the pandemic has been very enlightening. When the pandemic first began, panic in the dealer body set in. The fear of loss was astounding,...
The Incoming Sales Call – First Impressions

The Incoming Sales Call – First Impressions

Lesson #1 The Opening This may seem very elementary to you but it is a great place to start, and you may be wondering why even bother with it? “I know how to answer a phone I’ve been doing it my whole life.” Well, from many years of automotive training experience, we...
The Importance of the Telephone in the Auto Industry

The Importance of the Telephone in the Auto Industry

The telephone is more important in the automobile industry today than it was 25 years ago. That’s the statement that I made when I first wrote this article a year ago. I want to amend that statement: the telephone is even more important today than a few months ago. As...
Message from the CEO

Message from the CEO

My name is Chuck McGraw and I’m CEO of Marcom Technologies. I hope everyone is safe and healthy in these very interesting times we have going on in our society. I wrote this brief to provide a review of what we do at Marcom and how we can help you sell more cars and...