intelligence featuring call data, tracking, and monitoring for dealers, and Marcom
Technologies, the leader in phone performance and accountability, have joined forces to
provide a complete phone performance solution.
Chuck McGraw, Marcom CEO, and David O’Brien, President of Marcom, recognized
that the best dealership results come from combining top companies. They believed that
utilizing CallRevu’s monitoring to connect more calls to the right people along with
Marcom’s training and accountability capabilities would enable dealers to elevate their
phone skills performance.
The initial recognition from McGraw and O’Brien was amplified when a common
customer encouraged the two organizations to work together as partners with an
integrated approach versus being two vendors servicing the same dealership group.
CallRevu and Marcom learned that their visions were the same, customers are the core
of the companies’ cultures and thus made it very easy for alignment when partnering.
This new partnership enables dealerships to sell more; from prospects in the showroom
to repair orders in the service drive. CallRevu monitors all calls and passes the data to
Marcom for analyzing and scoring of the calls, allowing their automotive-experienced
coaches to help the dealership improve in every department.
“Partnership is one of CallRevu’s core values. Our clients and their needs drive which
partnerships will deliver value and Marcom was a natural choice,” said Anthony
Giagnacovo, CEO of CallRevu. “The phone is a tool, and the key to improving outcomes
is to measure, monitor, and transform behavior so that personnel is accountable and
always learning. Marcom’s capabilities are unique, powerful, and only get better when
combined with the of power of CallRevu’s solution to make things concrete and
actionable,” commented Giagnacovo.
Dealers are impressed by the daily focus on improvement and direct connection that the
new partnership provides. Clients receive detailed morning reports sent to the
management team, coaching notes sent to the sales and service staff, focused high
opportunity alerts, phone line health alerts, and onsite training that proves measurable
improvement in each of the initial dealerships on the shared program.
Tom Harsha, CallRevu’s Chief Product Officer, went on to talk highly about Marcom’s
engagement model, “Marcom is one of the most comprehensive phone skills
improvement solutions available in the automotive industry today, and we are proud to
have them in the CallRevu ecosystem. After reviewing the initial performance
improvements from our common customers, it became clear that we needed to partner
and create a seamless integration. This allows dealers to track and monitor all calls
while easily managing phone skills performance and improvements from one platform,
resulting in more connected calls, appointments, and revenue from sales and fixed
CallRevu and Marcom will both be in attendance at NADA in Las Vegas from February
15 th -17 th . Marcom will be featured at CallRevu’s booth, #4837C, and CallRevu will have
special offers at the show. Both companies invite all to stop by the booth at any time.
CallRevu, founded in 2008, helps thousands of automotive dealers in the U.S. cultivate
the customers that make it into the showroom after having a great experience on the
phone. CallRevu has monitored over 110 million calls and by providing local and toll-free
numbers to place on all ads, we track, listen, summarize, alert, and report on
dealership’s phone calls to monitor call performance. With the robust data we collect, we
coach on how to enhance the caller’s experience and improve the bottom line of
Marcom founded originally in 1986 and then again in 2014 is a 33-year-old company that
focuses on changing the behavior of sales and service teams. Marcom's training
approach is an adult learning model that focuses each training event to the best way
people learn. Calls are scored from baseline to each and everyday and month to track
the performance increases. Daily coaching notes are sent to front line dealership
employees and regular in-house training is provided by Marcom’s retail experienced
team around the country. The “Club” is provided for all to listen to their own calls as well
as a library of best practices for people to hear real life successes.